Before improving your ads, figure out what a good ROAS looks like for your business.

ROAS is how much you earn for every dollar spent on ads. For example, spending $100 on ads and earning $500 gives a ROAS of 5:1.

Consider profit margins—some businesses can work with a 2:1, while others need 5:1 or higher.

If your customers make repeat purchases, factor that into your ROAS goals.

Knowing these numbers helps you set realistic targets based on math, not guesswork.