Organizing your ad campaigns improves targeting and results.

Divide campaigns by product categories, like “Women’s Shoes” or “Kids’ Clothing,” to focus on specific goals.

Within each campaign, create small ad groups with tightly related keywords for better relevance.

This makes writing ads easier and improves landing page matches, lowering costs.

Separating budgets also allows you to invest more in campaigns that perform best.

A clear structure helps you spend smarter and get better results.