Have you ever visited an online store, felt confused, and left without buying anything?

This happens when shopping feels too hard, making people leave before they even buy something. Here are some tips to make your site easier to use.

Speed Up Your Pages

Almost half of all shoppers expect a page to load in 2 seconds or less. If your page takes too long to load, people might leave and shop somewhere else.

Even a delay of one second can lower your chances of making a sale by 7%. Make sure your pages load quickly so customers don't get tired of waiting.

Keep the Design Simple

When it comes to your product pages, simpler is better.

A Google study found that people like websites that aren’t too crowded.

Don’t fill your page with too many pictures or too much text. This can distract customers and slow down their decision to buy.

Also, black text on a white background is easier to read.

Make It Easy to Find What They Need