The call to action (CTA) is one of the most important parts of your product page.

When a visitor clicks the “add to cart” button, they’re almost ready to buy. To get more people to click this button, follow these tips:

Use a Bright Color

Make your CTA button a bright color that stands out. It should catch the eye and be easy to find.

Use the same color for all your CTA buttons on your site so visitors know exactly where to click.

Make It Big Enough

Your CTA button should be big enough to see easily.

For mobile devices, make sure it stretches across the screen so it’s easy to tap.

Put It in the Right Spot

Don’t hide your CTA button at the bottom of the page. It’s better to place it near the top where visitors can see it without scrolling too much.