Boost your sales by suggesting extra products that go well with what your customers are buying.

Just don’t overwhelm them with too many choices. Here’s how to do it:

Upsell

If you have different versions of a product, like a basic version and a fancier one, suggest the better option.

For example, if you sell a basic phone and a premium phone with more features, show why the premium phone is worth it. Just don’t add too many choices to avoid confusing your customers.

Cross-Sell

Cross-selling means recommending products that work well with what your customer is already buying.

For example, if someone is buying a camera, you could suggest camera accessories like memory cards or tripods. This way, they might buy more things without having to look for them.

Tip: Before making any changes, like adding suggestions for extra products, test them out to see if they help increase sales.

Tools like Optimizely can help you compare different versions of your page to see which one works best.