Organizing your Q4 strategy into phases ensures clarity and boosts your chances of surpassing revenue goals. Here's how:
Phase I: Before BFCM
Prepare for the Black Friday-Cyber Monday frenzy by analyzing your audience, inventory, and best-sellers. Strategize offers and discounts based on data and market them effectively.
Phase II: During BFCM
Capitalize on peak traffic with urgency-driven tactics that encourage impulsive purchases. Leverage limited-time deals and targeted ads to maximize conversions.
Phase III: Post-BFCM
Don’t stop after the main events—extend your offers to capture last-minute sales. Many brands overlook this phase, but staying active can yield significant profits.
Flash deals are a proven way to excite customers and boost engagement.
Surprise shoppers with rotating offers every hour to create urgency and drive repeat visits.