If you’re not preparing your Google Ads for Black Friday, you’re leaving money on the table.

This week, I optimized my campaigns for peak performance.

Steal these 9 tips I’m using to crush Black Friday:

1. Start Building Your Email List Early

Start growing your email list before Black Friday to build excitement and anticipation.

Offer exclusive perks like early sale access or extra discounts for subscribers to incentivize sign-ups.

Use simple tools like popups and flyouts to capture emails from new visitors without overwhelming them.

2. Create a Dedicated Black Friday Sales Page

A dedicated sales page showcases all your Black Friday deals in one place, making it easy for customers to shop.

Optimize the page with relevant keywords and promote it through emails and homepage banners.

Consider revealing deals early but restrict purchases until the sale begins to create buzz.

3. Use Flyouts to Highlight Deals

Flyouts are a subtle way to promote deals without interrupting the shopping experience.

Use them to display discounts, highlight bestsellers, or encourage email sign-ups.

They’re effective for showcasing products while keeping the browsing flow seamless.

4. Offer Free Shipping for Select Purchases

Free shipping on orders with full-price items or above a certain threshold can encourage more significant purchases.

Advertise this offer through emails and on your website.

Combine discounted and regular-priced items in bundles to increase cart values while protecting your margins.

5. Negative keywords

Regularly updating your Google Ads negative keyword list helps filter out irrelevant searches and attract the right customers.

For example, if you're selling on your e-commerce website, adding keywords like "Amazon" or "AliExpress" prevents wasting ad spend on people searching for other platforms.

This improves your ad efficiency and boosts profitability.

6. Ad Targeting