Plan Your Black Friday Strategy in Advance

Success on Black Friday starts with preparation.

Begin months ahead to set your campaigns up for optimal performance:

• Build anticipation: Launch teaser ads on platforms like YouTube and Google Display in October to generate interest and gather data for refining bids and audience segments.
• Leverage ad extensions: Use extensions for prices, promotions, and highlights to increase visibility and boost click-through rates (CTR) on Google Ads.

Optimize Your Keywords

Keywords are the backbone of any campaign. Here’s how to refine them for maximum impact:

• Target purchase intent: Include phrases like "Black Friday + [your product]" to attract high-intent buyers. Tailor terms to your niche for better results.
• Exclude irrelevant terms: Add negative keywords (e.g., "free") to avoid wasting clicks on users unlikely to convert.

Maximize Performance Max Campaigns

Google’s Performance Max campaigns offer a powerful way to integrate across platforms:

• Multi-platform exposure: Reach users across Search, Display, YouTube, and more with a single campaign.