Check and Improve Your Google Product Feed Often for Better Results

If you remember only one thing from this, remember that your Google Product feed is very important for doing well with Google Shopping ads.

It’s a key part of how these ads work, so it must be treated carefully and carefully.

Simply put, your feed must have all the details Google asks about your products.

If it doesn’t, you might:

Not appear when people search for the items you sell.

Have to pay more money each time someone clicks your ad.

It’s also important to keep your product titles helpful without using too many search words.

This makes it easier for shoppers to find what they want and can increase the number of people who click your ads.

Start with our guide on improving your Google Product feed, where we explain exactly why and how to improve it and set up and run your ads.