Optimize for Mobile Ads

Research shows that people who shop on their phones act differently than those who shop on computers.

The words they use on a phone to find and buy things might not match what they type on a computer.

Still, many online stores don’t have a clear plan for phone shoppers.

Some just lower their spending on phone ads, which can waste money.

Here’s what I suggest:

Look at how much money you make from phone ads. Use this to find your best phone shoppers and put them into their own campaigns.

In your Performance Max setups, I suggest using ads that work well on phones, like tall (vertical) videos.

While Google can change the size of your videos, it’s better if you give Google the right sizes from the start.

In other words, getting the best results isn’t just about changing how much you pay for ads on phones or computers.

It’s about thinking about what device your customer is using right now and giving them the best shopping experience at every step of their journey.