Find Seasonal Chances and Bid Boldly

If your business sells things people only buy during certain times of the year, it’s important to remember the season.

For example, you might spend more on ads for flip-flops in the summer and snow boots in the winter.

By doing this, you can make more money during the months when people are searching for these items the most.

For instance, we worked with a store that sells things for back-to-school time.

They get the most visitors before the start of a new school year.

We ensure they show up when many people are searching, but we also ensure they don’t run out of money too soon.

And we’ve seen this idea work in many different types of seasonal businesses, and not many other teams seem to use this approach.