When your ad campaign starts, make sure to set up every possible extension.

Using all the right extensions can help improve your Quality Score and give your ads a better chance to stand out on the search results page.

The Price Extension is a great choice for online stores. The ad shows the product’s price, making it easy for shoppers to see what they’ll pay.

Imagine a Google Ad for a coffee table with a price extension.

You might see the ad’s title and a few lines of text, followed by a dropdown arrow that says “View 5 prices.” This helps people know the cost of the product right away.

Your account should have these extensions active and improved:

• Callout Extensions
• Structured Snippets
• Promotion Snippets (a must for big sales like Black Friday)
• Sitelink Extensions