Use In-Market Audiences
In-market audiences help you show your Google Search ads to people who are more likely to be interested in what you sell.
This means your ads can reach a bigger group of shoppers who might be ready to buy.
Think about a store that sells car wheels and parts. If someone searches for a product like one the store sells, Google will put that person into a certain audience group.
You can then choose to show your ads to that group as the advertiser.
Sometimes, paying more for clicks from certain audience groups makes sense because they’re more likely to buy.
It also gives you more freedom with your keywords.
You don’t need to be super detailed since you know these shoppers are already interested in your product type.